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FINANCIAL MARKETS CORPORATE STRATEGY mcgraw hill professional

The authors began writing the First Edition of this textbook in early 1988. It took almost 10 years to complete this effort, because they did not want to write an ordinary textbook. Their goal was to ...

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CORPORATE FINANCE - CORE PRNCIPLES AND APPLICATIONS - 2ND ED mcgraw hill professional

"Corporate Finance: Core Principles and Applications," 2nd edition, by Ross, Westerfield, Jaffe and Jordan was written to convey the most important corporate finance concepts and applications at a lev...

R$ 1.747,46
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SUPPLY CHAIN LOGISTICS MANAGEMENT-BOWERSOX - 3RD ED mcgraw hill professional

BOWERSOX, Donald Supply Chain Logistics Management is exciting, and promises to bolster traditional logistics courses and invigorate supply chain management courses. By examining traditional logistics...

R$ 1.990,45
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NEW VENTURE CREATION - ENTREPRENEURSHIP FOR THE 21ST CENTURY - 9TH ED mcgraw hill professional

New Venture Creation: Entrepreneurship for the 21st Century is about the process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. The book present...

R$ 2.550,57
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INQUIRY INTO THE NATURE AND CAUSES OF THE WEALTH OF NATIONS, AN oxford

While it has been pointed to time and again by governments and pundits promoting laissez-faire economics, The Wealth of Nations actually shows that Adam Smith viewed capitalism with a deep suspicion, ...

R$ 126,00
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CONSTRUCTING IDENTITY IN AND AROUND ORGANIZATIONS oxford

Contributors from foremost scholars in the field of organization studies, identity scholarship, and process thinking. Theoretically comprehensive to enable better understanding of theories underlying ...

R$ 427,63
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VALUE AT RISK - 3RD ED mcgraw hill professional

Since its original publication, Value at Risk has become the industry standard in risk management. Now in its Third Edition, this international bestseller addresses the fundamental changes in the fiel...

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BUSINESS TRAVELER GUIDE TO LOS ANGELES mcgraw hill professional

Offering everything you need to conduct business in Southern California´s most famous city, this comprehensive guide, exclusively for business travelers, leads you through your stay-from hotels to bus...

R$ 144,76
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ONE NATION UNDER DEBT mcgraw hill professional

Like its current citizens, the United States was born in debt-a debt so deep that it threatened to destroy the young nation. Thomas Jefferson considered the national debt a monstrous fraud on posterit...

R$ 434,28
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SALES FORCE MANAGEMENT - 9TH ED mcgraw hill professional

Sales Force Management, 9e remains the most definitive text in the field today. Mark Johnston and Greg Marshall team up to maintain the quality and integrity of earlier editions while also breaking ne...

R$ 1.551,00
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PROJECT WORKOUT, THE - 3RD ED pearson tecnicos importados

Robert Buttrick´s book is an invaluable, lucid and practical guide to a crucial area of management, which has been crying out for the treatment it receives in these pages" Robert Heller Put yourself...

R$ 121,00
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INVESTMENT SCIENCE oxford

Fueled in part by some extraordinary theoretical developments in finance, an explosive growth of information and computing technology, and the global expansion of investment activity, investment theor...

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MAKING OF A NAME, THE oxford

How do brand names differ from other names, and what goes into making a good name great and a bad name ghastly? Knowing this can spell the difference between bankruptcy and marketplace triumph. In thi...

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ORIGIN AND EVOLUTION OF NEW BUSINESSES, THE oxford

What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play? I...

R$ 243,25
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CIMA LEARNING SYSTEM FUNDAMENTALS OF ETHICS, CORPORATE GOVERNANCE AND BUSINESS LAW mosby

This new edition of the CIMA´s Official Learning is published in conjuction with the Examiner. The Learning System has been written specifically for the certificate syllabus by former CIMA examiners ...

R$ 565,60
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GLOBALIZATION OF COST-BENEFIT ANALYSIS IN ENVIRONMENTAL POLICY, THE oxford

Cost-benefit analysis -- the formal estimating and weighing of the costs and benefits of policy alternatives -- is a standard tool for governments in advanced economies. Through decades of research an...

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FINANCIAL RATIOS mosby

Have you ever worried about being expected to understand what finance people are saying when they quote ‘gearing ratios’ or ‘equity yields’ at you? Whether you are in a large organization or just star...

R$ 547,34
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EFFECTIVE MEETINGS AT WORK SUPER SERIES pergamon flexible learning

With forty well structured and easy to follow topics to choose from, each workbook has a wide range of case studies, questions and activities to meet both an individual or organization´s training need...

R$ 364,74
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STIGUM´S MONEY MARKET - 4TH ED mcgraw hill professional

First published in 1978, Stigum´s Money Market was hailed as a landmark work by leaders of the financial, business, and investment communities. This classic reference has now been revised, updated, an...

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CONCISE ECONOMIC HISTORY OF THE WORLD - 4TH ED oxford

This classic book offers a broad sweep of economic history from prehistoric times to the present and explores the disparity of wealth among nations.

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STRATEGIC MARKETING: CREATING COMPETITIVE STRATEGY oxford

Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of r...

R$ 720,02
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FOODSERVICE PLANNING - 4TH ED pearson tecnicos importados

This comprehensive book has become a standard for designing and equipping a foodservice facility. Focuses on the role of the computer in foodservice planning and discusses the efficiencies technology ...

R$ 290,00
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LET GO TO GROW pearson tecnicos importados

In Let Go To Grow , IBM senior executive Linda Sanford and long-time entrepreneur Dave Taylor show exactly how to do that. Sanford and Taylor systematically review the On Demand Business processes, ...

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OPERATIONS MANAGEMENT - 9TH ED pearson tecnicos importados

Creating value through Operations Management. Operations Management provides readers with a comprehensive framework for addressing operational process and supply chain issues. This text uses a syste...

R$ 562,00
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NEW VENTURE CREATION - ENTREPRENEURSHIP FOR THE 21ST CENTURY - 8TH ED mcgraw hill professional

New Venture Creation: Entrepreneurship for the 21st Century is about the actual process of getting a new venture started, growing the venture, successfully harvesting it, and starting again. It contin...

R$ 1.434,68
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ORGANIZATIONS IN TIME oxford

Cross-disciplinary approach that brings together both leading historians and management/ organization scholars. The first attempt to articulate a historical research methodology that can be used in bu...

R$ 875,70
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INDUSTRIAL ORGANIZATION - 2ND ED cambridge usa

Thoroughly revised according to classroom feedback, Industrial Organization: Markets and Strategies offers an up-to-date and rigorous presentation of modern industrial organization that blends theory ...

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BUSINESS DYNAMICS SYSTEMS THINKING AND MODELING FOR A COMPLEX WORLD WITH CD ROM mcgraw hill professional

Today´s leading authority on the subject of this text is the author, MIT Standish Professor of Management and Director of the System Dynamics Group, John D. Sterman. Sterman´s objective is to explain,...

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ENABLING KNOWLEDGE CREATION oxford

ENABLING KNOWLEDGE CREATION

R$ 437,85
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SYSTEMS THINKING morgan kaufmann

In a global market economy, a viable business cannot be locked into a single form or function anymore. Rather, success is contingent upon a self-renewing capacity to spontaneously create structures, f...

R$ 364,74
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PRODUCT MANAGERS HANDBOOK - 3RD ED mcgraw hill professional

Renowned for offering detailed and valuable guidance to all product managers, regardless of market or industry, The Product Manager’s Handbook has been extensively revised and updated for today’s chan...

R$ 619,88
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PRODUCT MANAGER´S HANDBOOK - 4TH ED mcgraw hill professional

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It f...

R$ 672,10
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